It’s a symptom of not achieving product-market fit. In other words, the market doesn’t care enough about your product to invest their hard-earned dollars into using it.
After investing millions of dollars of our own money into startups over the last 10 years, we noticed there was a clear predictor of successful launches. Founders who had invested time, energy, and money into validating their ideas before building them were destined for success…confident they had a winner on their hands and unafraid to go “all in” on building and launching their product to the masses.
On the other hand, founders who had skipped the idea validation step and assumed the market would buy it after just talking to their friends and peers…often came face-to-face with the sobering reality…one that doomed them to a slow, painful, and costly death….
After spending 5+ years consulting and touring various startup accelerator programs around the country, our team of investors, founders, and VCs realized something needed to be done about this problem. Created for founders, by founders. So, we decided to launch the world’s first ever, done-for-you Idea Validation service.
With over 90% of startups failing and less than 2% receiving venture-backed funding, we created a revolutionary process to give your startup idea the best chance of not only launching successfully, but getting the funding, you need to achieve peak growth velocity.
Regardless if you think you have a million-dollar idea on your hands, the only voice that counts is the market. Will they vote with dollars and use your product? Or will they quickly glance, shrug their shoulders, and move on?
Our proven process takes your idea directly to your target market and asks them a set of strategic questions to determine if there is a Product-Market Fit. If there is, you enjoy the peace of mind knowing you have a strong foundation for rapid growth. If not, then at least you get the market’s verdict before spending countless dollars, hours, and resources.
Our team of investors and VCs are always hunting for promising startups to invest in. The first thing we look for is Product-Market fit.
Using our Idea Validation service, you instantly get plugged into our massive network of startup founders, investors, coaches, and mentors…and if there is substantial interest from any of them, you may find yourself in negotiations with deep-pocketed investors clamoring for a piece of your company.
Better yet, you’ll have our stamp of approval that your idea has “traction”, signaling to potential investors you’ve not only validated Product-Market fit, but did so using a reputable team of proven startup veterans.
We also consider exceptional candidates for our own startup accelerator programs run by Lights on Lab and Blue Skies Unlimited.
Our goal during Idea Validation is to get you up to potentially 200 paying customers with 85% positive feedback on the core features of your product or service.
You’ll get a comprehensive database of targeted prospect information that we handpicked and curated for you…and you’ll own this customer list forever so you keep them updated on the progress of your product and also launch to a solid foundation of paying customers (without investing a dime into marketing or advertising!).
Jeff and the Lights On Lab Team were a tremendous help to us throughout the entire process. We came to them with simply an idea and a burning desire to win. Jeff guided us through each phase of starting our company from validation, finding developers, meeting lawyers, incorporating, finding product market fit, self development and the list goes on. Their experience, knowledge, passion and network make them a necessity for any startup serious about success. I don’t think we would be where we are without the Lights On Lab Team and I can’t thank them enough for believing in us from day one.
When we need a business model created from scratch based on only a few ideas then we turn to The Lights on Lab and their partners to get what we need done on our budget and timeline.
My business was beginning to take off and I couldn't keep up with all of the new customers. The Lights on Lab team helped me locate the best research, screening and hiring vendors who hooked us up with our first 3 employees plus a project manager. I couldn't have done this without them!
I’m incredibly grateful for all the patience and expertise devoted to my business. I really needed help getting my business up and running as I had no formal business plan or go to market strategy. You guys came through with a wave of ideas and resources within a few days as well as some great contacts for a co-founder. I appreciate your help and look forward to working with you again on the next project. -
I had what I thought was a great idea but I didn't have the resources or team in place to create it. The team at The Lights on Lab was great! They helped me validate my idea to make sure that it was first, a good idea, then they then found me the best marketing firm I could imagine within my budget and they totally rebranded my online presence. They recommended a top-notch consulting firm who created a brand-new revenue structure that made sense and they also created my go to market strategy (which I must admit I had no idea what that was!) I can't say enough about the team and these services.